Adidas Assessment Tests

Careers at Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, specializing in the design and manufacturing of shoes, clothing, and accessories. Its own annual report puts its workforce at about 65,000 people worldwide at the end of 2025.

Measured by revenue it is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike.

The range of careers available at Adidas is extensive, from design to marketing, from technology to retail, and beyond.

There are opportunities to work in a diverse array of fields such as:

• Product Design and Development: This includes roles in footwear, apparel, and accessories design, as well as product development and innovation.
• Marketing and Communications: This involves roles such as brand management, public relations, content creation, and digital marketing.
• Information Technology: This includes roles such as software engineering, data analysis, and system administration.
• Retail: This encompasses a variety of roles within Adidas’ retail outlets, from store management to sales associate positions.
• Supply Chain and Logistics: These roles manage the movement of Adidas products from the factory to the customer.
• Human Resources: These roles focus on employee relations, training and development, recruitment, and more.

The company sets out six core values on its own careers site, and gives each one a line:

• Courage: Take the shot. Speak up when you see an opportunity; step up when you see a need.
• Ownership: Pick up the ball. Be proactive, take responsibility and follow-through.
• Innovation: Elevate to win. Be curious, test and learn new and better ways of doing things.
• Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
• Integrity: Play by the rules. Hold yourself and others accountable to the company’s standards.
• Respect: Value all players. Display empathy, be inclusive and show dignity to all.

These are worth knowing by name. They are the vocabulary an Adidas interviewer is listening for, and they are what a situational judgement question about Adidas would be built around.

Adidas believes in fostering a culture of innovation and creativity. They invest heavily in employee development, offering a variety of programs to help their people grow and advance in their careers.

Adidas seeks to employ people who share its passion for sport, innovation, and creativity. If you align with these values and goals, a career at Adidas could be a fulfilling and rewarding experience.

How Adidas Hires

Adidas publishes the stages for several of its entry routes, and they line up. For apprenticeships it lists online application, telephone or video interview, then a recruitment day. For the dual study program it lists online application with a creative presentation, video interview, then a recruitment day. For internships it asks for a CV and an Adidas one-pager through the careers portal, then a pre-recorded video interview, then a final round with the hiring team.

The specifics vary by role and location, but the shape is consistent.

Online Application

Applications are only accepted through the Adidas careers portal. Applications sent by email or post are not considered.

Upload your CV, and apply in the same language as the job posting. A cover letter is optional on most roles but strongly encouraged, and some roles ask for a portfolio or a creative one-page presentation, particularly in design. Adidas explicitly invites you to be creative here, so a flat copy-paste application is a wasted opportunity.

Video or Telephone Interview

Shortlisted candidates are invited to a telephone or video interview, in some cases pre-recorded rather than live. The aim is to learn about you and your motivation for applying, and it covers ground such as work history and availability.

Adidas’s own advice is to research the company and the specific program before this stage. For German apprenticeships the interview is conducted in German with one or two questions in English; for the dual study program it is conducted in both German and English.

Adidas says you will normally hear the outcome within one to two weeks of the interview, once every candidate has been interviewed.

To prepare, research the company, practice common interview questions, and prepare examples that demonstrate the skills the role asks for.

Some common Adidas interview questions include:

• What attracted you to the position?
• Tell us about yourself.
• Why did you choose Adidas?
• What can you tell us about Adidas?
• Who are Adidas competitors?
• Do you have any questions for us?

Adidas Online Assessments

Adidas does not publish a named aptitude test, a cognitive assessment stage, or a test publisher anywhere on its careers site. Its own published stages are the application, the interview and the recruitment day set out above. Treat any source that names a specific Adidas test with caution, and treat the invitation email you actually receive as the only reliable description of what you will sit.

Where a role does add an online assessment, it will be built from the standard reasoning formats, and those are the formats the practice pack on this page covers. Here is what each one asks of you:

Numerical Reasoning Test

Numerical reasoning tests evaluate your ability to work with numbers, analyze data, and solve mathematical problems. You will be presented with numerical information in the form of graphs, charts, or tables, and will need to answer questions based on this data. Practice working with numerical data quickly and accurately, and familiarize yourself with basic mathematical concepts.

Deductive Reasoning test

A deductive reasoning test is a form of psychometric assessment that measures an individual’s ability to draw logical conclusions based on given information. These tests present a series of premises (facts, conditions, or assumptions) and the candidate is required to evaluate the data and reach a valid conclusion.

The trap in this format is bringing outside knowledge to it. A deductive question is answered only from the premises in front of you, so an option can be true in the real world and still be the wrong answer. Practice regularly with similar problem sets to familiarize yourself with the logic and the patterns these questions use.

Verbal Reasoning

Verbal reasoning tests assess your comprehension, vocabulary, and critical thinking skills. You will be given a passage of text and will need to answer questions based on the information provided. Improve your verbal reasoning skills by reading regularly, expanding your vocabulary, and practicing comprehension exercises.

Logical Reasoning

Logical reasoning tests evaluate your ability to identify patterns, analyze relationships, and draw logical conclusions. You will be presented with sequences of shapes, symbols, or patterns, and will need to identify the underlying rules and select the correct answer. Enhance your logical reasoning skills by solving puzzles, practicing pattern recognition, and honing your analytical thinking abilities.

Situational Judgment

Situational judgment tests assess your ability to make decisions in work-related scenarios. You will be presented with various workplace situations and asked to choose the most appropriate course of action. Familiarize yourself with Adidas’ values and culture, and think critically about how you would handle different situations in line with these principles.

Personality Assessment

A personality assessment gives insight into your behavioral traits, preferences, and work style, and appears in the hiring processes of many large employers, including Nike. There are no right or wrong answers in these tests, as they aim to assess your fit within the organization’s culture and team dynamics. Be honest in your responses and consider how your working style lines up with the six Adidas values above.

Adidas Recruitment Day

Adidas calls this stage a recruitment day, and on some external hires an assessment centre. Both come after a successful interview, and the point of them is to see functional skills and soft skills together rather than one at a time.

For German apprenticeships the recruitment day is a full day at the Herzogenaurach headquarters and physical attendance is required. For the dual study program it is a half day at the same site. Adidas reimburses travel within Germany and sets no dress code, though it does suggest avoiding competitor brands.

Expect to present yourself to a selected group of employees. Group exercises, case studies, presentations, and role plays are the usual components, and they are looking at your teamwork, your problem solving, and how you hold up under pressure. Read any instructions you are sent and take an active part.

In-Person Interview

After passing the initial stages, candidates are then invited for an in-person interview. This could be a one-on-one interview or a panel interview. The interview questions can range from behavioral to technical, depending on the role. This is also an opportunity for candidates to ask their own questions about the company, team, and role.

We recommend using the STAR interview method to help structure your interview responses.

Case Study/Task

For some roles, especially those in design or strategic areas, candidates might be asked to complete a task or case study. Adidas describes this for its internship final round, where the team may ask you to present a case study or take you through a competency-based question set instead.

Final Interview

The final interview is with the specific team that is hiring, and on senior roles with department heads. This stage confirms that the candidate is a good fit for the role and the way the team works.

Job Offer

Successful candidates receive a job offer setting out the terms and conditions of employment. Once the offer is accepted, onboarding begins.

Top Tips To Pass The Adidas Test

Start Preparing Early

Begin your preparation well in advance of the test date to allow sufficient time for practice and familiarization with the test formats.

Practice Test Questions Regularly

Consistent practice is key to improving your aptitude test performance. Set aside dedicated study time and work through sample questions and mock tests to sharpen your skills.

Practice Time Management

During the test, manage your time effectively. If you get stuck on a challenging question, move on to the next one and come back to it later if you have time remaining.

Review and Learn

After completing practice tests, review your answers and identify areas where you can improve. Focus on understanding the solutions and learning from any mistakes you made.

Stay Calm and Focused

Maintain a calm and focused mindset during the test. Avoid rushing through questions and take a moment to think before answering. Stay positive and confident in your abilities.

Remember, preparation is key to performing well in the Adidas assessment tests. With practice, a clear understanding of the test formats, and a focused mindset, you can increase your chances of success.