During a job interview, one of the most common questions you might be asked is, “Why do you want to work here?”.

Interviewers ask this question to assess your motivation, enthusiasm, and alignment with the company’s values and culture. Your answer can reveal your research, understanding of the company’s goals, and how your skills and experiences align with the job.

In this article, we will discuss how to effectively answer this question, along with examples to help you craft your response.

Understanding the Question

When an interviewer asks, “Why do you want to work here?” they want to know the following:

  1. Your motivation for applying to the specific company and role
  2. How well you’ve researched and understood the company, its culture, and its goals
  3. The connection between your skills, experience, and the job requirements
  4. Your long-term career goals and how the company can help you achieve them

You should consider covering all four factors when preparing for your response.

Preparing Your Answer

To craft a compelling answer to the question, follow these steps:

  1. Research the company: Understand the company’s products, services, culture, values, and mission. Look for recent news, achievements, or developments that you find appealing. Familiarize yourself with the company’s industry and competitors.
  2. Analyze the job requirements: Carefully study the job description, noting the key responsibilities, qualifications, and skills required. Identify the aspects of the role that align with your experience, interests, and career goals.
  3. Reflect on your motivation: Consider why you are genuinely interested in working for this company and in this specific role. Identify what aspects of the company’s culture, values, or mission resonate with you.
  4. Connect your skills and experience: Think about how your unique skills, experiences, and achievements make you an ideal candidate for the role. Be prepared to provide examples of your accomplishments that demonstrate your ability to succeed in the position.

Examples of Answering “Why do you want to work here?”

Example Answer 1:

“I’ve always been passionate about [Industry], and [Company] has consistently been a leader in innovation and sustainability. Your recent commitment to reducing carbon emissions by 50% in the next five years is impressive and aligns with my personal values. As a [Job Title] with extensive experience in [Relevant Skill], I believe I can contribute to your ongoing success and help [Company] reach its ambitious goals.

Additionally, I am excited about the opportunities for growth and development within the company, as I am looking for a long-term career where I can continue to learn and make a positive impact.”

Example Answer 2:

“As a [Job Title], I’ve always admired [Company] for its focus on customer satisfaction and exceptional product quality. I was especially impressed by your recent launch of the [Product Name], which showcases the company’s commitment to innovation and staying ahead of the competition. With my background in [Relevant Skill], I am confident that I can contribute to the company’s continued success in meeting customer needs and driving market growth. Furthermore, [Company]’s strong emphasis on employee development and team collaboration aligns with my personal work style and will allow me to thrive in this role.”

Example Answer 3:

“I’ve been following [Company] for several years and have always been impressed by its mission to [Mission Statement]. This commitment to [Social Cause/Industry Focus] is something I am passionate about and have actively supported through my volunteer work and personal projects. As a [Job Title] with experience in [Relevant Skill], I believe my skills and values align with [Company]’s objectives, and I am excited about the opportunity to contribute to the positive impact the company is making in the [Industry/Social Cause] space. I am also drawn to the company’s culture of collaboration, continuous learning, and employee empowerment, which I believe will enable me to grow both professionally and personally.”

Example Answer 4:

“I am excited about the opportunity to work at [Company] because of its reputation for fostering a supportive and inclusive work environment. I’ve spoken with several current employees who have praised the company’s emphasis on work-life balance, professional development, and internal mobility. As a [Job Title] with expertise in [Relevant Skill], I am confident that my skills and experience will enable me to excel in this role, and I am eager to join a company that values its employees and encourages their growth and success.”

Example Answer 5:

“One of the reasons I want to work at [Company] is its strong commitment to social responsibility and giving back to the community. I was particularly impressed by your recent partnership with [Charity/Non-profit Organization] to support [Social Cause]. This dedication to making a difference aligns with my personal values, and I am excited to contribute to a company that prioritizes social impact alongside its business objectives. As a [Job Title] with experience in [Relevant Skill], I believe my skills will complement the team, and I am eager to contribute to the company’s continued success while also making a positive impact on society.”

Tips for Answering “Why do you want to work here?”

Be genuine

Provide an authentic and sincere response that reflects your true motivation for applying to the company and the specific role. Avoid generic or clichéd answers.

Tailor your response

Customize your answer to fit the company and the job you are applying for, emphasizing the aspects that genuinely appeal to you and how they relate to your skills and experience.

Focus on the company and role

While it’s essential to discuss your skills and experience, remember to highlight the company and the specific position. Show enthusiasm and excitement for the opportunity to work with the organization and in the particular role.

Keep it concise

Your answer should be clear, concise, and focused on the main points you want to emphasize. Aim for a response that is no more than one to two minutes in length.


Rehearse your answer several times to ensure you can deliver it smoothly and confidently during the interview.

By following the steps outlined in this article and providing a genuine, tailored response, you can leave a positive impression on the interviewer and demonstrate that you are the right fit for the company and the position.